Twitter: 140 Characters of Pure Power

August 1, 2010

I talk to many people about Twitter and many of them look at me rather blankly when I tell them that through Twitter I have increased my business, raised my profile, built a huge network of business contacts, met some lovely people and made friends! The first response revolves around how can that be possible [...]

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Social Media v Traditional Advertising

July 19, 2010

We are all used to traditional forms of advertising. Newspaper, magazine, TV, radio, billboards, fliers and sponsorships. These of course all work in different degrees and some are extremely costly. It is often the case that the effect of such advertising can not always be accurately measured. There is the well known saying that 50% [...]

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