We are all used to traditional forms of advertising. Newspaper, magazine, TV, radio, billboards, fliers and sponsorships. These of course all work in different degrees and some are extremely costly. It is often the case that the effect of such advertising can not always be accurately measured. There is the well known saying that 50% [...]

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The use of social websites has grown tremendously over the last few years. Facebook has a larger population than any country! Twitter has exploded onto the scene with millions of users around the world. Why are these websites and others so popular? There are probably many reasons but here are some that I believe are [...]

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